PPC and Google Ads Management in Pune
Bitinfusion Technology provides PPC and Google Ads management in Pune, along with Meta Ads on Facebook and Instagram, for businesses that want measurable leads and sales from paid advertising. We plan campaigns, set up conversion tracking, write ads, build landing pages, manage budgets and bids, and report on cost per lead and return on ad spend.
Paid ads can bring results quickly, but they can also spend money quickly. The difference usually comes down to accurate tracking, tight targeting, relevant ads and landing pages that convert. Because we also build websites and software, we can fix the landing page and tracking problems that often hold campaigns back.
What's included
Google Search Ads
Campaigns that show your ads to people actively searching for your products or services, built around carefully chosen keywords and negative keywords.
Meta Ads
Facebook and Instagram campaigns for awareness, lead generation and retargeting, using audiences based on location, interests and behavior.
Remarketing campaigns
Ads that reach people who visited your website or engaged with your business, reminding them to come back and complete an inquiry or purchase.
Conversion tracking
Setting up and testing tracking for calls, forms, WhatsApp clicks and purchases, so every campaign is judged on real results.
Landing pages
Fast, focused pages built for each campaign, with a clear offer and a simple form, then tested and refined to improve conversion rates.
Optimization and reporting
Regular changes to bids, budgets, keywords, audiences and ads, with reports that show spend, leads, cost per lead and what we are changing next.
Tracking comes first
Before scaling any campaign, we make sure conversions are tracked correctly. Without reliable tracking, ad platforms optimize for clicks rather than customers, and budget decisions become guesswork. We set up and test tracking for the actions that matter to your business, such as form submissions, calls, WhatsApp messages and purchases.
How we manage campaigns
We start with discovery: your offer, margins, target customers, locations and past ad results if you have them. We then build a focused campaign structure, launch with a controlled budget and review results closely in the early stages.
As data comes in, we move spend toward the keywords, audiences and ads that bring leads at a sustainable cost, and pause what doesn't. Each change is explained in our reports, so you can see why the account is moving in a certain direction.
Google Ads or Meta Ads
Google Search Ads reach people who are already looking for a solution, which suits services and products with clear search demand. Meta Ads on Facebook and Instagram reach people based on who they are and what interests them, which suits new products, visual offers and building demand. Many businesses use both, with Google capturing demand and Meta creating it.
How the project runs
- Step 1
Discovery
- Step 2
Planning
- Step 3
Design
- Step 4
Development
- Step 5
Testing
- Step 6
Deployment
- Step 7
Support
PPC & Performance Marketing: frequently asked questions
How much should I spend on Google Ads?
The right budget depends on your market, location and goals, so we recommend one after discovery rather than starting from a fixed number. The main factors are the cost per click in your industry, how many leads you need, your expected conversion rate and how much a customer is worth to you. A common approach is to start with a test budget, learn from the data and scale what works.
What do your PPC management services cost?
Our management fee depends on the scope of work, and it is separate from your ad spend. The factors include the number of platforms and campaigns, the size of your ad budget, the landing pages needed and how detailed the reporting has to be. We share a written estimate after a free discovery call, so you know what you are paying for before any campaign goes live.
How soon will I see results from paid ads?
Ads can bring traffic as soon as they are approved and live, but steady, cost-efficient results take longer to build. The first stage is a learning period, when the ad platforms and our team gather data on which keywords, audiences and ads convert. The pace depends on budget, competition and lead volume. We share early results and what we are learning from them along the way.
Should I run Google Ads or Meta Ads?
Choose Google Ads when people already search for what you sell, and Meta Ads when you need to create interest or reach a specific audience. Google captures existing demand, while Facebook and Instagram are well suited to introducing new products and retargeting visitors. Many businesses benefit from using both. We recommend a starting mix after discovery, based on your offer, audience and budget.
Will my business own the ad accounts and data?
Yes, we recommend setting up ad accounts in your business's name so the accounts, data and campaign history stay with you. If you already have accounts, we work inside them with the access you grant. This keeps you in control of billing and means your campaign history stays intact if you later change providers or bring the work in-house.
Related services
SEO Services
Technical SEO, keyword research, on-page improvements, content and local SEO that help the right customers find you on Google and in AI answers.
Digital Marketing
Social media, content and email marketing planned around your business goals, so your brand stays visible and your audience keeps hearing from you.
Talk to us about PPC & Performance Marketing
Tell us what you want to build or grow, and we will set up a call to talk it through.